The Basics - Currently over 80% of UK and over 90% of London property enquiries start with a search conducted online. Founded in 1999, Halfapercent saw the importance of property's relationship with the web. As a result, our experience and technology provide our customers with unrivalled service and value for money.
Transparency - We offer the highest quality property details so that tenants get to know your property intimately before conducting a viewing. We offer virtual tours, full colour photography, measurements and floor plans on nearly all properties. We believe in transparency and where other agents will 'tart up' details, we don't like to waste time.
Low Cost - We offer the lowest rates of commission in London and the Southeast. We do this by cutting out the unnecessary expenses associated with running a high street agency. We never cut corners on service, we wouldn't be in business if we did. See what our clients have to say about our service.
Advertising - We work in partnership with the top 15 leading property portals in the UK, have an email database of around 15,000+ buyers and tenants at any time and advertise in the press. We work hard and smart to get your property in front of the right people.
Our Team - Our team is comprised of highly trained, experienced professionals. We promise to support you throughout the entire process of letting your property.
Transparency - We offer the highest quality property details so that tenants get to know your property intimately before conducting a viewing. We offer virtual tours, full colour photography, measurements and floor plans on nearly all properties. We believe in transparency and where other agents will 'tart up' details, we don't like to waste time.
Low Cost - We offer the lowest rates of commission in London and the Southeast. We do this by cutting out the unnecessary expenses associated with running a high street agency. We never cut corners on service, we wouldn't be in business if we did. See what our clients have to say about our service.
Advertising - We work in partnership with the top 15 leading property portals in the UK, have an email database of around 15,000+ buyers and tenants at any time and advertise in the press. We work hard and smart to get your property in front of the right people.
Our Team - Our team is comprised of highly trained, experienced professionals. We promise to support you throughout the entire process of letting your property.
The basis of our fee structure allows you the choice to conduct your own viewings or to pay for our digital imaging service. Our fees include full marketing, boards (within M25), full tenant referencing, advice and negotiation from experienced and accountable NAEA letting agents.
Landlords - only addition charge is 100+vat for the drawing up and signing of the Tenancy Agreement.
Please note that the fees are for the DURATION that the tenant is in the property, and are payable upfront annually in advance. There is NO MINIMUM fee that we take ie if the tenants opt to leave after less than 12 months. We will REFUND the remaining period taken in Fees. From the Landlords point of view whilst we do charge ' renewal fees' - we find that charging competitive fees for the duration that the tenant is in the property is the fairest way, as it encourages us to find you good quality long term tenants. We store all your property details so when tenant do give notice we can immediately remarket - thus reducing the chance of void periods.

We accept all major cards
Landlords - only addition charge is 100+vat for the drawing up and signing of the Tenancy Agreement.
Please note that the fees are for the DURATION that the tenant is in the property, and are payable upfront annually in advance. There is NO MINIMUM fee that we take ie if the tenants opt to leave after less than 12 months. We will REFUND the remaining period taken in Fees. From the Landlords point of view whilst we do charge ' renewal fees' - we find that charging competitive fees for the duration that the tenant is in the property is the fairest way, as it encourages us to find you good quality long term tenants. We store all your property details so when tenant do give notice we can immediately remarket - thus reducing the chance of void periods.
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We accept all major cards
Halfapercent.com - Our site handles over 5,000 'virtual viewings' a day.
Email Databases - Our clients tell us about their needs in detail. Our advanced email system makes sure that your property is matched and sent to the right people. We act on behalf of individuals and corporate entities.
Online property portals - We advertise our clients' property on all the major property portals. Click here for a complete list with links for your appraisal. We also market your property to their email databases.
Property publications - We advertise in local press and selected publications.
Boards - At your request we will provide 'to let' boards.
Miscellaneous coverage - We are regularly interviewed on TV, Radio and in the papers. Our brand is well known - try asking your friends!
Email Databases - Our clients tell us about their needs in detail. Our advanced email system makes sure that your property is matched and sent to the right people. We act on behalf of individuals and corporate entities.
Online property portals - We advertise our clients' property on all the major property portals. Click here for a complete list with links for your appraisal. We also market your property to their email databases.
Property publications - We advertise in local press and selected publications.
Boards - At your request we will provide 'to let' boards.
Miscellaneous coverage - We are regularly interviewed on TV, Radio and in the papers. Our brand is well known - try asking your friends!
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| Property Portals | Users | ||
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Rightmove Findaproperty Fish4Homes Propertyfinder Hot Property Look4aProperty Primelocation 1/2% & others |
3.5m 1.5m 750,000 600,000 400,000 ? 0 1.25m
8m+
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Boards (free) Mail on Sunday Ev. Standard Sunday Times Local papers etc. |
? 3.5m 1.9m 850,000 750,000
7m+
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Online : Unique users p.c.m.
Offline : Newspapers readership per edition.
Offline : Newspapers readership per edition.

